Time to Show the World, Says Detroit
The city of Detroit is planning a comeback - and wants the world to know that its spirit remains strong.
A new partnership has been forged between the Detroit Free Press, The Detroit News and The Verve Pipe front man Brian Vander Ark.
From May, cinemagoers in Detroit can expect to see a 90-second video featuring the singer during pre-film advertising.
Websites operated by Detroit Media Partnership - which powers the Detroit Free Press and The Detroit News sites - are also to carry a 90-second clip.
Meanwhile, March 23rd marks the launch of a television campaign of one-minute and 30-second clips on Michigan regional television stations.
Dave Hunke, chief executive of Detroit Media Partnership, explains that the commercials are a battle cry for the region to let the world know that it intends to be "great again".
And for those who like the soundtrack to the advertisements, the news that a downloadable, full-length version is to be made available via iTunes could be welcomed.
March 23rd also marks the release date for Jon Allen's new single In Your Light, downloadable via both iTunes and Amazon.
The singer first found fame with his song Going Home, which featured on the television commercials for Land Rover and was freely available to download from his website.
