Rejected Superbowl Ads Cause a Controversy
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Rejected Superbowl Breaks Generate Controversy
Controversy about the Superbowl is coming to a head this week, even before the kick-off.
In a week which saw its promoters refusing to show a gay dating site ad and censoring an advert for a violent video game, it has been revealed that only three studios will be taking up coveted 30-second spots in its ad breaks.
Each spot is worth $30 million, but this year advertisers are taking fewer risks and spending their revenue on other events – including the Oscars.
Paramount will be pushing Shutter Island and Sixth Sense director M. Night Shyamalan's The Last Airbender, according to the movie industry bible Variety.
Disney has been 'typically secretive' about its spot and Universal is expected to promote The Wolfman and Ridley Scott's Robin Hood.
The Superbowl's 45 minute break creates almost as much buzz as the game. Yesterday (February 4th), CBS launched its Greatest Commercials video on its website.
Earlier in the week, the network asked Electronic Arts to change the tagline of its game Dante's Inferno from 'Go to Hell' to the more Christian 'Hell Awaits'.
Despite a single spot reaching out to 100 million viewers, some companies have opted out in business moves that have sent shockwaves through broadcasting networks that haven't yet squared up to the internet threat.
Last November, Pepsi announced – after ten years of securing a prime spot in the ad breaks - that it was concentrating its spend on a new social media strategy.
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