Male Plastic Surgery is on the Rise

Men: Plastic Surgery on the Rise

Male plastic surgery is on the rise, according to figures from the UK.

The British Association of Aesthetic Plastic Surgeons (BAAPS) has said some procedures have leapt in popularity, despite the global economic downturn.

According to the association, demand for gynaecomastica operations nearly doubled by 80 per cent, moving from the fifth most popular procedure for men to the third.

Gynaecomastia – the condition publicized by Meatloaf in the film Fight Club – is commonly referred to as ‘man boobs’ or ‘moobs’.

Experts claim the rise is due to more publicity around the procedures and increased pressure for men to look as good in their personal lives and in the workplace as their female counterparts.

Paul Collins, the editor of Looking Good, the publication for plastic surgery advisors BuyAssociation, said: “It’s very difficult to quantify, but you could point a finger towards the lifestyle side of things.

“People perceive that they don’t have the time to use more traditional methods – to take up exercise as a lifestyle option – and they are looking at surgery as a short cut.”

Other trends in male plastic surgery included the brow lift (up 51 per cent), facelifts (up 23 per cent) and stomach tucks (up 20 per cent).

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